Make The Path Easier To Follow
- Find gaps in the family journey.
- Build clear pages and next steps.
- Connect the plan with staff follow-up.
- Review the agreed measures.
A clear scope, a work owner, and a review.
We only do senior living marketing
Your Next Opening Deserves A Plan
See how the work starts, what it includes, and how your team keeps control of its care story.
YOUR FIRST CONVERSATION
Talk About Your Next Opening
Bring your website, open rooms, and main question. Use the first conversation to discuss the work your community needs and who should join the next step.
Let’s Talk
Real care questions.
A clearer next step.
Clear roles. Less back-and-forth.
Know Your Marketing And Staff Duties
You should not have to guess who writes, who approves, or who calls the family back. Agree on that before work starts.
Keep The Care Story True
- Provide current care and cost facts.
- Approve the words and images.
- Reply to families and check care fit.
- Share what staff hears on calls.
Real facts, useful replies, and care decisions.
Start with the most costly gap
Choose The First Problem To Solve
You may need more inquiries. Or your current inquiries may need better follow-up. We look at that path first so the proposal solves the right problem.
See What The First Review Covers ↗
YOUR FIRST WORKING BRIEF
YOUR GOALThe homes or rooms you need filled.
THE GAPWhere family interest gets stuck.
THE FIRST TASKOne useful change to start with.
THE AGREEMENTScope, cost, approvals, and staff duties.
Clear answers before you call
Foundation Costs And Working Roles
Get clear answers about costs, approvals, staff work, and what happens before the project starts.
Who Will We Speak With First?
Use your first conversation with the Occupancy Pros team to review your community website, current openings, and where inquiries get stuck. Agree on the problem to review, who should join, and the information needed for a written scope.
What Does The Foundation Include?
A setup plan can include brand work, a website, CRM setup, and staff training. The cost and timing depend on the work you need. Ask for written tasks, approval dates, account access, and staff duties so your team knows what the plan covers.
Is Ongoing Growth Support Required?
Ongoing growth support is scoped around the work your community needs. Discuss the channels, staff handoffs, review schedule, and costs before choosing. Keep service fees and the advertising budget on separate lines in the proposal.
What Happens Before Work Starts?
Start by reviewing open rooms, care offered, the website, and recent inquiry steps. Then agree on the first problem to solve. The written plan should name tasks, costs, approvals, account access, and the people responsible for replies, tours, and keeping care facts current.
Who Approves Our Care Information?
Your community provides and approves its care, cost, and service facts. Occupancy Pros helps make those facts easier to find and read. Name a staff reviewer and check date for each page so a marketing update does not publish old rates or unclear care claims.
Who Handles Calls And Tours?
Your staff handles care discussions, tours, and admissions. Marketing and CRM work help families find you and help staff see the next step. Agree who receives each request, who covers absences, and where the next call is recorded before new campaigns begin.
How Do We Review The Work?
Choose a clear date range and review inquiries, replies, tours booked, tours held, and known move-ins. Keep unknown sources visible. A useful review ends with a task and an owner, such as fixing a missed reply or answering a repeated cost question on the website.
Can Our Current Team Stay Involved?
Yes. List what your staff and current partners already handle, then name the gaps that need help. Agree who prepares pages, approves facts, manages accounts, and follows up with families. A clear division of work helps prevent missed tasks and repeated effort during the project.
Can One Plan Cover Several Communities?
Start with the needs of each community. Care details, room availability, staff contacts, and local pages may differ even when accounts are shared. The foundation price is per community. A written scope should show shared tasks alongside each location's approvals and follow-up owners.
What Should We Bring To A Call?
Bring your website, care types, current openings, and a few examples of where inquiries stall. Use counts and general process notes rather than private family records. That gives the first conversation enough detail to focus on a useful task and the staff work it needs.
Review Our Approach And Website Work
Senior Living Occupancy Growth Senior Living Case Studies Free Senior Living Marketing ReviewStart with a conversation
Let’s Talk About
Your Goals.
Tell us what needs work. We’ll talk through how marketing and CRM could help your team.
- Tell us what you need
- Ask about marketing or CRM
- See if we’re a good fit