We only do assisted living marketing
Empty rooms still cost you money. Reach more families, book more tours, and keep your waitlist ready for the next opening.
Empty rooms still cost you money
Residents move out. Your costs keep going. See how empty rooms affect your rent, then build a plan to reach the next family.
Plan for the move-out before it happens
Do not wait for an empty room to start finding families. Bring in new inquiries, keep your waitlist current, and help staff see who may be ready next.
Your marketing builds the list. Your CRM keeps calls and tours on track. Your team checks care fit and helps each family move forward.
Let’s Talk
Keep care needs, timing, and the next step together.
Why choose Occupancy Pros
A family cannot choose your community if they cannot find it or understand the care. Occupancy Pros connects your local search plan, website, and optional ads so families reach useful care and cost answers before they ask your staff for a tour.
See The Community Plans
We plan location pages and local listing work around the care you offer. Optional ads can reach people looking nearby, with the area and budget agreed in your proposal.
01 / LOCAL SEARCH
We build pages that explain daily help, rooms, staff-approved payment facts, and what rates cover. Families can compare the basics before your team spends time answering the same questions.
02 / A USEFUL PAGE
We make the tour request easy to find and ask for a useful contact and timing. Staff can begin with context, then confirm care fit and the visit details.
03 / A CLEAR REQUEST
A better first look
Real care details, useful photos, and a clear tour button help families see if your community could fit. Each part should make the next step easier.
The next opening starts with today’s calls
More inquiries will not help if nobody owns the next call. Give your sales team one simple path from a family’s first question to a tour and follow-up.
“Can you help with daily care?”
“What would we see on a tour?”
“What should we do next?”
The work after the visit
A tour can go well and still leave a family unsure. Our foundation pairs the website with CRM setup and staff training. Your team can keep tour notes, open questions, and the next call together so a promising visit has a clear path forward.
Explore CRM And Team TrainingWe shape the CRM fields around your sales process and train staff to record what mattered on the visit. The next conversation can start with the family’s real concerns.
A question about care, pricing, or a room needs the right person. We help define the handoff so staff knows which answer is still needed before the family chooses.
Staff records who will call, when, and why. This makes the next action visible and helps families weigh a move without another broad sales message or a rushed decision.
Clear answers before you call
What assisted living marketing covers, where families land, and how your care and cost facts shape a useful tour request.
Assisted living marketing can include your brand, website, local search, paid ads, and follow-up plan. The goal is to help more families find you and book a tour. Your written plan sets the work, cost, and duties for your team.
Start with what families search for near your community. Your site should name your location and explain your care. Local listings and paid ads can help families find you. Your plan should fit your open rooms, budget, and the care you can provide.
You can build a direct way for families to find and call you. Your website, local search, and follow-up tools help support that path. Keep the referral sources that work for you. Occupancy Pros charges no fee for each move-in; other agency contracts are separate.
Yes. Assisted living online marketing can bring your website, search pages, and ads into one plan. Families should find the same clear care details across each place they see you. Your team then needs a clear way to handle calls, tours, and follow-up.
We start by looking at what you have. Some sites need clearer pages and tour buttons; others need a rebuild. A new website can be included when needed. Your proposal will explain what stays, what changes, and how your current tools fit the work.
Marketing for assisted living covers the full path from finding families to tour follow-up. SEO focuses on helping families find your site through search. The two work together. See our assisted living SEO plan for the search work in more detail.
Our community foundation puts brand work, a website, CRM setup, and staff training in one plan. That connects what families read with what your team does next. You can review the written duties and costs before deciding, with optional ongoing marketing support scoped around your community.
Send an ad to the page that answers its promise. A local care search needs clear support, cost guidance, photos, and a useful tour request. We plan that path as part of the agreed campaign scope so staff receives a more informed inquiry.
More about your plan
How the foundation helps staff keep questions, tours, and next actions together as families weigh a move.
The foundation includes CRM setup and team training so staff can keep inquiry notes, calls, and tours together. Optional follow-up support must be defined in the proposal, including hours and each handoff. Your community handles tours, care reviews, and admissions; marketing support does not replace those staff duties.
Yes, it can help you reach families who are planning ahead. Ask about care needs and timing, then stay in touch. Keep the list current as plans change. A waitlist does not mean each family will move in, but it gives your team a clearer place to start.
Staff should record what mattered to the family, what remains unanswered, and the next agreed contact. Our CRM setup and training help make those steps visible. A care question goes to your care lead; a room or rate question goes to the staff member who can confirm it.
CRM setup does not mean every family receives automatic messages. We first agree on your process, staff owners, contact permissions, and tools. Any requested reminders or message features need confirmed scope. Your staff still decides how to answer the family and when a personal call is best.
We can review your existing inquiry records and how staff uses them. Agree on which contacts, notes, and fields should be kept, then confirm access and any transfer work in the proposal. A useful starting record needs current contact details and a next action your team can trust.
Agree on simple reasons staff can record, such as care mismatch, cost, location, or timing. Review those reasons with the inquiry source and tour history. That helps your team see whether the page, campaign, or next staff step needs attention without assuming every lost inquiry had the same cause.
More about your plan
Compare the foundation, optional support, ad budget, and staff duties before choosing the work.
Yes. Families need to know which payment options your community accepts. Your pages can explain private pay and Medicaid programs where they apply. Your team checks the details before they go live. State rules, care needs, and admission review still shape each family’s options.
Assisted living marketing costs depend on your local market, website needs, and staff follow-up process. We review those gaps before setting the scope. Your proposal lists the page work, CRM setup, training, and any ongoing support, with service fees and ad spending shown separately.
Ad spend is separate from marketing service fees. Agree on the local area, services promoted, and budget before ads begin. The proposal should show what you pay for the work and what you pay for ad placement.
A setup plan can include brand work, a website, CRM setup, and training. Ask the proposal to list website, software, maintenance, and support costs that may continue afterward. Ongoing work needs a clear scope so your team knows what it is choosing.
Start with a conversation
Tell us what needs work. We’ll talk through how marketing and CRM could help your team.